2023 GOMAC Finalists

(Full results will be announced November 27th)


Fanshawe CollegeCanadaLiz GrayPriscila Baez MonsantoVarsha KunhimangalamZahira KhanRehan Benny
Fanshawe CollegeCanadaLiz GrayElita DepewMoneika Ramsinghani
Fanshawe CollegeCanadaLiz GrayWen FengAisha Ali
Fanshawe CollegeCanadaLiz GrayGabby GoslingBernice ChanChloe WalkerAmanda Cober
Fanshawe CollegeCanadaLiz GraySantiago Enrique Granados ForeroDanielle Ann MataVanessa Amanda DominicousJoseph Pulitano
Fanshawe CollegeCanadaLiz GrayMaddie KapteynDomenique DouglasVicky AnborghRania Wreikat
Fanshawe CollegeCanadaLiz GrayTaylor LawlessAlexi CalingoNathan French
Fanshawe CollegeCanadaLiz GraySagar MakhijaLuis CorderoKaran BatraAlejandro Calderon
Université du Québec à MontréalCanadaLuca SoleNatalia GomezMarika LabrieAlexandra Defert
FLAME UniversityIndiaRohit TiwariKhushi ArutlaSaurabh MehtaAashna KariaArun RaviPratik Gala
FLAME UniversityIndiaRohit TiwariPrabodh ShindeGaargee WandrekarShriya NadkarniSara CharaniaShruti Bakre
Kaunas University of TechnologyLithuaniaElena Vitkauskaitė & Indrė PetrikėBeatričė GicevičiūtėUgnė JuteikaitėGustė OzolaitėLukas RamilisPaulius Rinkevičius
Kaunas University of TechnologyLithuaniaElena Vitkauskaitė & Indrė PetrikėKarolina SinkevičiūtėErika MiliūnaitėGerda TauraitėGintarė ArmalytėArmantė Bukelytė
* Finalists are presented in alphabetical order based on the Institution’s country

Rankings used in the 2023 GOMAC:

  • Participants: In all, 9 digital marketing professors from Canada, Germany, India, Lithuania, Switzerland registered 101 teams (357 students).
  • Nominees: Teams that demonstrated a very strong understanding of digital marketing by developing a solid campaign and its supporting documentation.
  • Semi-Finalists: Teams that demonstrated superior understanding of digital marketing, developed and documented very high quality campaigns. GOMAC regions were determined based on the number of submissions. Neighbouring countries with fewer submissions were grouped together. All Semi-Finalists demonstrated the same overall level of proficiency even though they are classified in separate regions.
  • Finalists: Teams that demonstrated overall excellence in the field of digital marketing. All Finalists demonstrated the same overall level of proficiency even though they are classified in separate regions.
  • Regional Winners: Although each Finalist demonstrated outstanding campaigns, only one team in each region can be declared the Regional Winner.
  • Global Winner: Out of the several nominated teams and outstanding marketing campaigns, the Judging Panel identified that this team designed, executed and presented the best overall digital marketing campaign in 2023.

The Judging Process

A panel of international judges evaluated teams from outside of their own geographic region. Professors that supervised a Finalist did not participate in the 2023 GOMAC Final Judging Panel and, if part of the GOMAC Committee, were removed from further discussions and decisions regarding the judging process. Professors from every GOMAC region participated in the selection for the Global Winner. The GOMAC Final Judging Panel proceeded with a secret ballot vote that was then revalidated by each judge independently. The judging process was supervised by Professor Wojciech Czart, and further validated by Professors Liz Gray and Harold Boeck. The entire process and results were then certified as authentic by the GOMAC Committee.

A team was ranked as Semi-Finalist or Finalist based on the quality of their campaign and reports rather than by a cut-off based on a predetermined number of teams per rank. Regions can therefore have a different number of Semi-Finalists and Finalists. Having a team reach the rank of Semi-Finalist or Finalist was not influenced by the performance of other competing student teams. These top teams demonstrated a superior understanding of digital marketing and developed and documented very high quality campaigns.

Each top Finalist within each region will be identified as the Regional Winner. The Global Winner will be selected among the Regional Winners by the GOMAC Final Judging Panel who will also evaluate runner-ups if Global Winner contenders scores are tied.

The 2023 GOMAC Judging Panel, comprising of 32 digital marketing specialists from around the world, judged the students’ digital marketing campaigns based on each team’s Pre- and Post-Campaign decks as well as Google Data Studio reports. The Winners were then identified by a 17-judge panel. We would like to thank the following 2023 GOMAC Judging Panel for supporting the 2023 GOMAC Organizing Committee in the judging process:

The 2023 GOMAC Organizing Committee

The 2023 GOMAC was governed by the Global Online Marketing Academics (GOMA), which comprises Academics from around the world who have extensive experience in digital marketing education. The 2023 GOMAC Organizing Committee included: