It’s important to consider the cost per click of keywords that your team will bid on. If you’re working with a company with expensive keywords, this will be difficult with a low budget. Financial, insurance, and legal companies often see high cost per clicks. To research keyword cost per clicks, use Google’s Keyword Planner.

When deciding whether to work with a company in the GOMAC, students should ensure the company understands the timeline within which the student team needs to operate and is willing to work within them. The client should have a clear understanding of what to expect from the project and what they will receive at the completion of the project. They should know who is funding the advertising costs and how payments will be made. A contract or letter of understand between the student and client can help solidify an agreement between both parties.