For teams to be evaluated, accounts must spend a minimum of $25USD on Google Ads during the campaign period. No maximum limit will be provided;judging will consider how the budget was optimized (regardless of its amount). There are no budget restrictions for other marketing platforms/channels.

For teams to be considered in the evaluation process, accounts can accumulate impressions up to a maximum of 4 months (there is no minimum) on the Google Ads platform using any element of the Google Ads platform students find relevant for their campaign(s).

Within campaign window students can run their GOMAC campaigns also on marketing platforms other than Google Ads (Facebook, LinkedIn etc.). Students decide how many days within the campaign window they will run the campaign on the other platforms/channels. Students can continue their GOMAC campaign on Google Ads and other platforms/channels beyond that time up to a maximum of 4 months.