2018 Global Online Marketing Academic Challenge

Global Winner

2018 GOMAC – Global Winner

• The Global Winner comes from Adam Mickiewicz University in Poznań in Poland, under Professor Wojciech Czart. The team of Mateusz Halicki (Captain), Dawid Śliwiński, Sebastian Jastrzębski and Aleksander Kempa worked with Ogarniamprad.pl Sp. z o.o., a social energy trading platform for households and SMEs that executes bulk-buying power to shop for energy deals in real time. Reports: Pre-Campaign, Post-Campaign and Google Data Studio (PDF backup).

Regional Winners

2018 GOMAC – Americas Regional Winner

• The Americas Regional Winner comes from ESG UQAM in Canada, under Professor Harold Boeck. The team of Joanny St-Onge (Captain), Rami Aloulou, Yann Clement and Vanessa McGregor worked with GUSTA Foods which distributes vegan products (Sausages, Cheeses, Seitan) to grocery stores and also manages a restaurant. Reports: Pre-Campaign and Post-Campaign.

2018 GOMAC – Asia Regional Winner

• The Asia & Pacific/Middle East & Africa Regional Winner comes from FLAME University in India, under Professor Sajith Narayanan. The team of Neha Mubeen (Captain), Saumya Sampath, Aishwarya Ravishankar, Nikitha DV, Danish Khan and Diksha Chauhan worked with SkyWater Clothing, an India’s online fashion retail. Reports: Pre-Campaign and Post-Campaign.

2018 GOMAC – Europe 2018 Regional Winner

• The Europe Regional Winner comes from European University of Flensburg in Germany, under Professor Berthold Hass. The team of Kristina Robbert (Captain), Lena Buderer, Sina Mariel Stulpe, Laura Ohlroch and Felix Wittstamm worked with Urban Zweirad, an online shop selling bike racks and bike spray. Reports: Pre-Campaign and Post-Campaign.

Congratulations to all teams who participated in the 2018 GOMAC edition. You have increased your knowledge and experience working for a real client and spending real money. In this year’s edition, digital marketing Professors from all over the world registered 165 student teams (over 600 students) to the GOMAC. For the 2018 GOMAC edition only students of the Global Online Academics (GOMA) Community members were invited.

Categories included in the 2018 GOMAC Ranking:

• Nominee: Teams that demonstrated very strong understanding of digital marketing by developing a solid campaign and its supporting documentation.
• Semi-Finalists: Teams that demonstrated superior understanding of digital marketing, developed and documented very high quality campaigns. GOMAC regions were determined based on the number of submissions. Neighboring countries with fewer submissions were grouped together. All Semi-finalists demonstrated the same overall level of proficiency even though they are classified in separate regions.
• Finalists: Teams that demonstrated overall excellence in the field of the digital marketing. All Finalists demonstrated the same overall level of proficiency even though they are classified in separate regions.
• Regional Winners: Although all Finalists demonstrated outstanding campaigns, only one team in each region can be crowned Regional Winner.
• Global Winner: Out of the several nominated teams and outstanding marketing campaigns, the Judging Panel identified that this team designed, executed and presented the best digital marketing campaign in 2018.

Finalists

The following table lists the 2018 GOMAC Finalist teams:

Honorable Mentions

During the judging process, a few campaigns were handpicked by our Judging Panel as having demonstrated excellence in regards to a specific digital marketing characteristic. The 2018 GOMAC would like to provide Honorable Mentions to the following teams:

The Global 2018 GOMAC Ranking table

The following table lists an ordered rank* of the best 2018 GOMAC teams:

* Nominees are not order ranked

The Judging Process Overview

The 2018 GOMAC Judging Panel, 15 digital marketing Professors from around the world, judged the students’ digital marketing campaigns based on each teams’ Pre- and Post-Campaign decks and Google Data Studio reports.

We would like to thank the following GOMA Community members for being part of the GOMAC Judging Panel and supporting the GOMAC Organizing Committee in the judging process:

      Professor Alessia Calzolari from IULM University in Italy.
      Professor Laurel Cook from West Virginia University in USA.
      Professor Berthold Hass from European University of Flensburg in Germany.
      Professor Beth Hendricks from Beth Hendricks in USA.
      Professor Brendan Hibbert from North Metropolitan TAFE in Australia.
      Professor Sajith Narayanan from FLAME University in India.
      Professor Natalie Sarrasin from HES-SO Valais in Switzerland.
      Professor Paulo Silva from Escola Superior de Educação de Viseu in Portugal.
      Professor Sharifah Syed Ahmad from Prince Sultan University in Saudi Arabia.
      Professor Elena Vitkauskaitė from Kaunas University of Technology in Lithuania.

We also would like to thank Professor Jamie Murphy, the Lead of the GOMC Global Academic Panel, for his contribution to the 2018 GOMAC.

The Judging process

Out of the initial 165 teams to submit their candidacy to the 2018 GOMAC, Professors nominated only the best 43 teams to proceed to the next round of the judging process. The GOMAC Judging Panel then identified 22 Semi-Finalists. These top teams demonstrated a superior understanding of digital marketing and developed and documented very high-quality campaigns. The Judging process also identified 8 Finalists, 3 of whom became Regional Winners. The Global Winner was selected from the 3 Regional Winners during an additional judging phase. Once the Global Winner was selected, it automatically forfeited its Regional Winner title, the runner-up team from the same region became the new Regional Winner.

A team was ranked as Semi-Finalist or Finalist based on their marketing campaign’s performance rather than by a cutoff based on a predetermined number of teams per rank. Regions can therefore have a different number of Semi-Finalists and Finalists. Having a team reach the rank of Semi-Finalist or Finalist was not influenced by the performance of other competing student teams.

A panel of international judges evaluated teams outside their geographic region. Professors that supervised a Regional Winner did not participate in the GOMAC Final Judging Panel. Professors from every region selected the Global Winner. The GOMAC Final Judging Panel proceeded with open votes that were then revalidated by each judge independently. The entire process was certified as authentic by Professor Harold Boeck from ESG UQAM in Canada. 

We would like to thank the following GOMA Community members for being part of the GOMAC Final Judging Panel:

      Professor Alessia Calzolari from IULM University in Italy.
      Professor Laurel Cook from West Virginia University in USA.
      Professor Berthold Hass from European University of Flensburg in Germany.
      Professor Beth Hendricks from Beth Hendricks in USA.
      Professor Brendan Hibbert from North Metropolitan TAFE in Australia.
      Professor Natalie Sarrasin from HES-SO Valais in Switzerland.
      Professor Paulo Silva from Escola Superior de Educação de Viseu in Portugal.
      Professor Sharifah Syed Ahmad from Prince Sultan University in Saudi Arabia.
      Professor Elena Vitkauskaitė from Kaunas University of Technology in Lithuania.

The 2018 GOMAC Organizing Committee