Global Winner
The 2022 Global Winner comes from Warsaw School of Economics in Poland, under the supervision of Professor Tymoteusz Doligalski. The team worked with DevMatch, a new company with a mission to accelerate rapidly growing companies by connecting them with the best IT professionals in Poland. The team identified the challenges involved with executing a campaign for a new company in a competitive vertical and they were addressed with a robust strategy and highly effective tactics. The team did their own research of the target audience with customer interviews which was valuable in the creation of their campaign. The environmental and market analysis audit was well laid out and the team did an excellent job of presenting a clear and specific campaign strategy. The judges appreciated that the team mentioned the difficulties they encountered throughout the project and how they were overcome. The team A/B tested Google Display Network ads and used a Performance Max Google Ad Campaign which set them apart from other teams. The judges were impressed with the fact that the team put together detailed posts and content for social media including a blog post for LinkedIn that was optimized for search engines. This, along with other tactics, led to impressive growth in the company’s social media following. The team presented their successes, learnings and conclusions with well constructed storytelling and outstanding data visualization. The client was left with clear and strong recommendations on what they should do next. Overall this was described as a strategic, creative and effective project. Reports: Pre-Campaign, Post-Campaign and Google Data Studio (PDF backup). Reports: Pre-Campaign, Post-Campaign and Google Data Studio (PDF backup).
Regional Winners
Europe Regional Winner
The Europe Regional Winner comes from Kaunas University of Technology in Lithuania, under the supervision of Professors Elena Vitkauskaitė and Indrė Petrikė. The team worked with Glofix, an ecommerce site selling supplements for skin. This team was operating in a very competitive vertical and yet managed to run a well thought out and successful campaign. The judges remarked that the marketing goals were well defined and measurable and it was clear the team had a strong understanding of the brand and its target audience. Competitive benchmarks were used to gauge future success. Despite their low budget, the team accurately deduced issues and demonstrated successful social media content strategy and results. It was clear how the learning achieved throughout the campaign was used in the optimization phase of the project. The judges appreciated the team’s reflection on what they could have done differently and the advice they left for teams participating in future competitions. The team’s slide deck was professional and provides an excellent guide for the client to use in future digital marketing initiatives. In the end, the team achieved 4 out of 5 objectives they had set for their campaign. Reports: Pre-Campaign, Post-Campaign and Google Data Studio (PDF backup).
Asia & Pacific/Middle East & Africa Regional Winner
The Asia & Pacific/Middle East & Africa Regional Winner comes from FLAME University in India, under the supervision of professor Rohit Tiwari. The team worked with Sirohi, a luxe-sustainable brand offering a range of home and lifestyle products handwoven by skilled women artisans from rural communities in northern India using up-cycled plastic and textile waste materials. The judges were impressed with the team’s market description, buyer personas, and market research. Their objectives were specific, measurable and time-bound. All campaign decisions were tied to analysis and well-justified. The team’s decisions relating to campaign structure and their understanding of the effects that has on outcomes were impressive to the judge’s panel. The team demonstrated an efficient execution strategy and included meaningful KPIs. As the team progressed through their campaign execution and made changes, they were careful to track which changes led to a positive change in KPIs and which did not. It was clear to the judges how learning, data and critical thinking were used to improve as the campaign progressed. The students wrapped up with solid recommendations for the clients to move forward. Overall, this team’s work was described by the judges as brilliant, robust, professional, and detailed. Reports: Pre-Campaign and Post-Campaign.
Americas Regional Winner
The Americas Regional Winner comes from ESG UQAM in Canada, under the supervision of Professor Harold Boeck. The team worked with Fillactive – FitSpirit, a non profit organization whose mission is to encourage teenage girls to be physically active throughout their lives, by offering tools and resources to schools. This postgraduate team demonstrated a high level of knowledge related to results-oriented digital marketing strategy and tactics. Judges appreciated the amount of work that was dedicated to this project. The team presented an excellent analysis of customer personas which were then closely aligned with the media campaign. The team was continuously planning, executing, reviewing and improving their work. The team was able to visualize their work effectively and presented a report that was precisely prepared, organized and processed. The team crafted complex ad groups with exhaustive keyword research for the Google ad campaign. Throughout the campaign’s duration, the team demonstrated outstanding optimization skills and excelled in keyword performance analysis. In the end, the team left the client with clear learnings and conclusions to guide future digital marketing decisions. Their enthusiasm for their client’s nonprofit cause was obvious and appreciated by the judges. Reports: Pre-Campaign and Post-Campaign.
Honorable Mentions
During the judging process, a few campaigns can be handpicked by our Judging Panel as having demonstrated excellence in regards to a specific digital marketing characteristic. The 2022 GOMAC Committee, after careful evaluation, would like to provide Honorable Mentions to the following teams:
The team from the ESG UQAM in Canada, under the supervision of Professor Harold Boeck, and composed of Marilou Rochefort and Marianne Ossa. The team worked with Clinique Juridique Juripop. Juripop uses the law to enable all people to improve their living conditions, their economic capacity and their physical and mental health. To this end, Juripop creates innovative legal information projects and provides access to low-cost legal services. This team’s work stands out and merits a special mention for excellent campaign analysis providing actionable insights for the client organization. Key metrics, including CTR, CPC, Conversions and Quality Score, were used to gauge campaign results. Furthermore, the judges appreciated the well-laid-out environmental and market analysis and specific and measurable goals. Several judges also pointed out excellent representation of improvements and optimization throughout the campaign.
The team from the ESG UQAM in Canada, under the supervision of Professor Liz Gray, and composed of Petrus Stavenuiter, Kily Jackson, Laura Sentís Tomás, and María Dolores Quiles Martínez. The team worked with Defeat Duchenne Canada, a nonprofit organization dedicated to finding treatment and a cure for Duchenne Muscular Dystrophy. This team merits special mention for their dedication to the cause and in their ability to improve results yielded by an existing Google Grant campaign. The group solved problems quickly and decisively and carried out a well-rounded, diverse campaign with impressive results (94% increase in conversions over previous results). In addition, the judges pointed out efficient campaign optimization and strong recommendations.
The team from the Kaunas University of Technology in Lithuania, under the supervision of Professors Elena Vitkauskaitė and Indrė Petrikė, and composed of Viktorija Usinaitė, Dovydas Balčius, Glorija Martinkutė, Ieva Balčiūtė, and Evelina Mackevičiūtė. The team worked with LastMile, an online marketplace where different retailers and customers meet. The company aims to deliver groceries and other items from those retailers straight to consumers’ homes or offices. This team’s work stands out and merits a special mention for the exceptional presentation of their reports. The judges were impressed not just by the sound strategy and clear objectives achieved but also by the way it was presented with well-argued, data-supported content and visually appealing slides. Moreover, judges noted the use of different digital tools used to analyze the situation, relevant benchmarks in setting the goals, as well as all Google recommendations and tools for the optimization performed. Reports include solid performance analysis (specifically Ad Group, Extension and Keyword analysis), which leads to meaningful, clear and detailed recommendations.
Finalists
| Institution | Country | Professor | Captain | Member | Member | Member | Member | ||
| ESG UQAM | Canada | Harold Boeck | Gracielle Sills | Marilyn Forget | Alexandra Bouasria | ||||
| ESG UQAM | Canada | Harold Boeck | Marie-Ève Trudel | Roxanne Hamel-Michaud | Pauline Mayer | ||||
| ESG UQAM | Canada | Harold Boeck | Marilou Rochefort | Marianne Ossa | |||||
| ESG UQAM | Canada | Liz Gray | Petrus Stavenuiter | Kily Jackson | Laura Sentís Tomás | María Dolores Quiles Martínez | |||
| Fanshawe College | Canada | Liz Gray | Andrea Gonzalez | Christopher Bluhm | Katherine Trimble | Caitlin Harasym | |||
| European University of Flensburg | Germany | Berthold Hass | Jonas Wittschen | Nicole Ruhl | Anna Tran | Gianluca Atlante | Mélida-Mercedes Mitogo | ||
| FLAME University | India | Rohit Tiwari | Naman Saxena | Shreya Roychoudhury | Shrutika Pujari | Saher Gandhioke | Chithramalyai Vijayanagaram | ||
| FLAME University | India | Rohit Tiwari | Sana Ajmera | Hardee Lakhani | Shreya Sonthalia | Shejal Sethiya | Ansh Bhansali | ||
| FLAME University | India | Rohit Tiwari | Sheel Sinha | Sachin Patil | Radhika Mangla | ||||
| FLAME University | India | Rohit Tiwari | Tanaya Ranade | Aastha Parekh | Harsh Bhasin | Arshdeep Singh Sehgal | |||
| FLAME University | India | Rohit Tiwari | Vidushii Rathi | Sanath Shah | Priyansh Jain | Sanskruti Rao | Akshita Goyal | ||
| Kaunas University of Technology | Lithuania | Elena Vitkauskaitė and Indrė Petrikė | Viktorija Usinaitė | Dovydas Balčius | Glorija Martinkutė | Ieva Balčiūtė | Evelina Mackevičiūtė | ||
| Kaunas University of Technology | Lithuania | Elena Vitkauskaitė and Indrė Petrikė | Milda Pumputytė | Rusnė Markinaitė | Gerda Ramonaitė | Ugnė Grigaitytė | Ugnė Samajauskaitė | ||
| Warsaw School of Economics | Poland | Tymoteusz Doligalski | Joanna Alberska | Paulina Figarska | Patrycja Polak | Dorota Trochimiak | |||
| Escola Superior de Educação de Viseu | Portugal | Paulo Silva | Beatriz Saraiva | Cláudia Lopes | Joana Ribeiro | Luís Azevedo |
Rankings used in the 2022 GOMAC:
- Participants: In all, 26 digital marketing professors from Australia, Belgium, Canada, France, Germany, Greece, India, Italy, Lithuania, Portugal, Saudi Arabia, Switzerland and the United States registered 105 teams (375 students).
- Nominees: Teams that demonstrated a very strong understanding of digital marketing by developing a solid campaign and its supporting documentation.
- Semi-Finalists: Teams that demonstrated superior understanding of digital marketing, developed and documented very high quality campaigns. GOMAC regions were determined based on the number of submissions. Neighbouring countries with fewer submissions were grouped together. All Semi-Finalists demonstrated the same overall level of proficiency even though they are classified in separate regions.
- Finalists: Teams that demonstrated overall excellence in the field of digital marketing. All Finalists demonstrated the same overall level of proficiency even though they are classified in separate regions.
- Regional Winners: Although each Finalist demonstrated outstanding campaigns, only one team in each region can be declared the Regional Winner.
- Global Winner: Out of the several nominated teams and outstanding marketing campaigns, the Judging Panel identified that this team designed, executed and presented the best overall digital marketing campaign in 2022.
2022 GOMAC – Full Results
| CID | Country | Ranking |
| 883-082-4970 | Poland | Global Winner |
| 821-478-6215 | India | Regional Winner |
| 350-363-7295 | Lithuania | Regional Winner |
| 269-878-3937 | Canada | Regional Winner |
| 603-391-2168 | Canada | Finalist |
| 172-416-5623 | Canada | Finalist |
| 450-768-3540 | Canada | Finalist |
| 506-276-3586 | Germany | Finalist |
| 946-985-1954 | Canada | Finalist |
| 515-531-8358 | India | Finalist |
| 766-199-0478 | India | Finalist |
| 141-277-1021 | Portugal | Finalist |
| 311-719-8529 | Lithuania | Finalist |
| 675-533-7692 | India | Finalist |
| 990-136-8348 | India | Finalist |
| 546-461-2542 | Portugal | Semi-Finalist |
| 106-757-8047 | Canada | Semi-Finalist |
| 345-304-4201 | Portugal | Semi-Finalist |
| 446-440-9446 | Canada | Semi-Finalist |
| 458-484-8223 | Canada | Semi-Finalist |
| 448-172-5201 | Canada | Semi-Finalist |
| 714-836-0081 | Canada | Semi-Finalist |
| 285-910-0788 | Switzerland | Semi-Finalist |
| 211-515-0480 | Canada | Semi-Finalist |
| 429-437-2476 | Canada | Nominee |
| 213-316-7841 | Canada | Nominee |
| 800-573-3437 | Canada | Nominee |
| 213-872-4984 | Canada | Nominee |
| 349-638-9443 | Switzerland | Nominee |
| 918-001-0695 | Germany | Nominee |
| 784-950-9380 | Portugal | Nominee |
| 754-453-0425 | Switzerland | Nominee |
| 198-589-4854 | India | Nominee |
| 778-058-2958 | India | Nominee |
| 916-639-4556 | Canada | Nominee |
| 437-373-7552 | Canada | Nominee |
| 644-288-9578 | Switzerland | Nominee |
| 720-298-7148 | Canada | Nominee |
| 174-922-3839 | Canada | Nominee |
| 516-487-4355 | Canada | Nominee |
| 784-474-6947 | India | Nominee |
| 393-951-2546 | Switzerland | Nominee |
| 168-172-3541 | Canada | Participant |
| 169-742-0280 | Canada | Participant |
| 246-320-4534 | Canada | Participant |
| 335-125-2823 | Canada | Participant |
| 431-624-6556 | Canada | Participant |
| 464-516-2129 | Canada | Participant |
| 468-438-0329 | Canada | Participant |
| 470-240-0654 | Canada | Participant |
| 488-280-3497 | Canada | Participant |
| 981-715-6224 | Canada | Participant |
| 995-100-8188 | Canada | Participant |
| 144-416-4499 | Canada | Participant |
| 146-063-7656 | Canada | Participant |
| 222-646-7847 | Canada | Participant |
| 252-800-2741 | Canada | Participant |
| 255-713-7905 | Canada | Participant |
| 264-727-7315 | Canada | Participant |
| 297-017-8986 | Canada | Participant |
| 306-718-0474 | Canada | Participant |
| 317-108-3601 | Canada | Participant |
| 332-772-0066 | Canada | Participant |
| 356-972-8533 | Canada | Participant |
| 508-883-4750 | Canada | Participant |
| 620-795-8678 | Canada | Participant |
| 852-333-3299 | Canada | Participant |
| 871-340-2070 | Canada | Participant |
| 987-047-3491 | Canada | Participant |
| 998-539-9541 | Canada | Participant |
| 301-224-0937 | France | Participant |
| 551-369-5360 | France | Participant |
| 873-391-3372 | India | Participant |
| 549-950-8892 | India | Participant |
| 933-920-3484 | Lithuania | Participant |
| 226-449-1593 | Lithuania | Participant |
| 869-586-4050 | Lithuania | Participant |
| 472-604-6921 | Portugal | Participant |
| 293-621-1307 | Portugal | Participant |
| 793-067-3182 | Portugal | Participant |
| 319-000-7056 | Portugal | Participant |
| 771-248-3048 | Switzerland | Participant |
| 153-268-4903 | Switzerland | Participant |
| 116-021-3194 | Switzerland | Participant |
| 121-280-3599 | Switzerland | Participant |
| 221-515-5346 | Switzerland | Participant |
| 231-064-0835 | Switzerland | Participant |
| 239-421-9031 | Switzerland | Participant |
| 260-044-2243 | Switzerland | Participant |
| 308-837-8309 | Switzerland | Participant |
| 317-745-1948 | Switzerland | Participant |
| 335-610-3280 | Switzerland | Participant |
| 387-297-5895 | Switzerland | Participant |
| 434-554-5274 | Switzerland | Participant |
| 447-327-1584 | Switzerland | Participant |
| 487-124-7890 | Switzerland | Participant |
| 594-769-5272 | Switzerland | Participant |
| 614-811-8525 | Switzerland | Participant |
| 617-987-2311 | Switzerland | Participant |
| 728-597-5915 | Switzerland | Participant |
| 869-420-6241 | Switzerland | Participant |
| 889-975-4706 | Switzerland | Participant |
| 978-115-0898 | Switzerland | Participant |
| 989-578-8713 | Switzerland | Participant |
| 247-081-9803 | Switzerland | Participant |
The Judging Process
A panel of international judges evaluated teams from outside of their own geographic region. Professors that supervised a Finalist did not participate in the 2022 GOMAC Final Judging Panel and, if part of the GOMAC Committee, were removed from further discussions and decisions regarding the judging process. Professors from every GOMAC region participated in the selection for the Global Winner. The GOMAC Final Judging Panel proceeded with a secret ballot vote that was then revalidated by each judge independently. The judging process was supervised by Professor Wojciech Czart, and further validated by Professor Liz Gray. The entire process and results were then certified as authentic by the GOMAC Committee.
A team was ranked as Semi-Finalist or Finalist based on the quality of their campaign and reports rather than by a cut-off based on a predetermined number of teams per rank. Regions can therefore have a different number of Semi-Finalists and Finalists. Having a team reach the rank of Semi-Finalist or Finalist was not influenced by the performance of other competing student teams. These top teams demonstrated a superior understanding of digital marketing and developed and documented very high quality campaigns.
Each top Finalist within each region was then identified as the Regional Winner. The Global Winner was selected among the Regional Winners by the GOMAC Final Judging Panel who also evaluated runner-ups when Global Winner contenders scores were tied.
The 2022 GOMAC Judging Panel, comprising of 37 digital marketing specialists from around the world, judged the students’ digital marketing campaigns based on each team’s Pre- and Post-Campaign decks and Google Data Studio reports. The Winners were then identified by a 27-judge panel. We would like to thank the following 2022 GOMAC Judging Panel for supporting the 2022 GOMAC Organizing Committee in the judging process:
Members of the 2022 First Round Judging Panel:
- Professor Remy Batalle
- Professor Chitharanjandas Chinnapaka
- Professor Komal Chopra
- Professor Ana Cruz
- Professor Paulo Duarte
- Professor Paul Fervoy
- Professor Vítor Figueiredo
- Professor Philippa Gamse
- Professor Matt Glowatz
- Professor Liz Gray
- Professor Noor Hazarina Hashim
- Professor Ivan Kelić
- Professor Amit Kishore
- Professor Amit Lathigara
- Professor Dusan Mladenovic
- Professor Stanislav Mokrý
- Professor Wendy Ritz
- Professor Dr. Janendra KUMAR Routray
- Professor Manikant Roy
- Professor Amanjot Sachdeva
- Professor Joni Salminen
- Professor Natalie Sarrasin
- Professor Paulo Silva
- Professor Rob Simon
- Professor Deepak Srivastava
- Professor Sharifah Syed Ahmad
- Professor Rohit Tiwari
- Professor Zhenning Xu
- Professor Monica Zumstein
Members of the 2022 Second Round Judging Panel:
- Professor Remy Batalle
- Professor Chitharanjandas Chinnapaka
- Professor Tymoteusz Doligalski
- Professor Paulo Duarte
- Professor Paul Fervoy
- Professor Vítor Figueiredo
- Professor Philippa Gamse
- Professor Matt Glowatz
- Professor Liz Gray
- Professor Ivan Kelić
- Professor Amit Kishore
- Professor Dusan Mladenovic
- Professor Dr. Janendra KUMAR Routray
- Professor Manikant Roy
- Professor Natalie Sarrasin
- Professor Rob Simon
- Professor Deepak Srivastava
- Professor Sharifah Syed Ahmad
- Professor Rohit Tiwari
- Professor Zhenning Xu
- Professor Monica Zumstein
Members of the 2022 Final Round Judging Panel:
- Professor Mustafa Ahmed
- Professor Remy Batalle
- Professor Chitharanjandas Chinnapaka
- Professor Ana Cruz
- Professor Thoma Daneau
- Professor Paulo Duarte
- Professor Paul Fervoy
- Professor Philippa Gamse
- Professor Noor Hazarina Hashim
- Professor Beth Hendricks
- Professor Ivan Kelić
- Professor Amit Kishore
- Professor Anida Krajina
- Professor Amit Lathigara
- Professor Dusan Mladenovic
- Professor Stanislav Mokrý
- Professor Wendy Ritz
- Professor Dr. Janendra KUMAR Routray
- Professor Amanjot Sachdeva
- Professor Natalie Sarrasin
- Professor Rob Simon
- Professor Deepak Srivastava
- Professor Bozena Stansfield
- Professor Sharifah Syed Ahmad
- Professor Peter O. van der Meer
- Professor Zhenning Xu
- Professor Monica Zumstein
The 2022 GOMAC Organizing Committee
The 2022 GOMAC was governed by the Global Online Marketing Academics (GOMA), which comprises Academics from around the world who have extensive experience in digital marketing education. The 2022 GOMAC Organizing Committee included:
- Harold Boeck, Université du Québec à Montréal, Canada
- Theresa B. Clarke, James Madison University, Harrisonburg, Virginia, USA
- Wojciech Czart, Adam Mickiewicz University in Poznań, Poland
- Liz Gray, Faculty at Fanshawe College, London, Canada
- Jamie Murphy, University of Eastern Finland, Joensuu, Finland
- Elena Vitkauskaitė, Kaunas University of Technology, Lithuania.