GOMAC is a worldwide competition open to any student enrolled in an undergraduate or graduate course at a higher education institution.

Student teams, in conjunction with an industry client, compete to create, run, optimize and report on digital marketing campaigns that include Google Ads advertising and that may include other digital advertising platforms or channels.

GOMAC participants will be judged by their own professors at the first level. In these preliminary evaluations, professors will select their top team(s) for official GOMAC evaluation. Professors are restricted in how many teams they can submit for official GOMAC evaluation.