GOMAC provides students with a hands-on learning experience with the Google Ads platform and other digital advertising platforms. This is your chance to work with a real company, spend real money, and accrue live website traffic. You compete against students from around the world to convince the judges’ panel that your campaign is the best!

The GOMAC is a great addition to your resume and a talking point for job interviews. In addition to practical digital advertising and consulting skills, you’ll learn valuable teamwork and communication skills. Although not a GOMAC requirement, many students also elect to become Google Ads certified before or after the competition.