The Global Online Marketing Academic Challenge (GOMAC) aims to substitute the Google Online Marketing Challenge (GOMC), which Google discontinued in 2017. In an effort to continue to offer students a similar hands-on, practical learning competition in the digital advertising space, GOMC Academic Judges, panel members and other GOMC aficionados teamed together as the Global Online Marketing Academics (GOMA) in Fall 2017 to create the GOMAC.