The GOMAC Terms & Conditions

  1. In these terms and conditions: “GOMA” means Global Online Marketing Academics, the Organizing Committee behind the GOMAC. “Student” means a student who (a) is enrolled in an undergraduate or graduate course at any Higher Education Institution, (b) studies under the direction of a GOMAC-registered Professor affiliated with a Higher Education Institution. 
  2. The GOMAC (Global Online Marketing Academic Challenge) (the “Competition”) is open to teams made up solely of Students who have registered for the Competition and been verified by their Professor (each as “Student Team”). There is no minimum or maximum Student Team size.
  3. Scope of the Challenge: Each Student Team may use for their GOMAC campaign any advertising network, ad type and feature feature of any relevant digital advertising platform, tool, or channel students deemed appropriate for their GOMAC campaign.
  4. GOMAC Categories: All Student Teams will be judged under one category, “GOMAC Campaign”.
  5. GOMAC Students and Professors associated with teams designated as Semi-finalists, Finalists and Winners will receive digital GOMAC Certificates to authenticate their ranking.
  6. Part of the official GOMAC communication may come from domain (Google Domain of the Faculty of Physics, Adam Mickiewicz University in Poznań) and administered by the GOMAC Organizing Committee.
  7. Each Student may only be in one Student Team. No Professor may be a member of a Student Team. Professors are not permitted to modify the Competition account.
  8. Students and Competition Clients who were members of winning teams in the defunct Google Online Marketing Challenge or who were members of winning teams in previous GOMAC editions are excluded from entering the Competition.
  9. In these terms and conditions: “Professor” means a faculty member, lecturer, or instructor currently employed by a vocational school, community college, university, or other accredited higher education institution (each a “Higher Education Institution”). Professors and students participating in the GOMAC must be verified using the online verification procedure outlined on the GOMAC Website in the Registration section. GOMA will not accept registration requests received by any other route, nor after the deadline specified on the GOMAC Website.
  10. Each Student Team will select either a Business or an Eligible NGO (each defined below) that (a) has a website, (b) has not been selected by any other Student Team for the current Competition, (d) does not sell products or provide services deemed prohibited content as defined in the relevant Google Ads policies – available here, and (e) agrees to have a campaign devised and run by Students for the purposes of the Competition. Any for-profit organization (“Business”) or Eligible NGO that satisfies the criteria set out in these terms and conditions is referred to as a “Competition Client” (or a “Client”). If there is any dispute about whether a Client is eligible for the Competition, GOMA’s decision shall be final and made in GOMA’s absolute discretion. Any nonprofit organization qualified by Google for Google Ad Grants will run its GOMAC campaign based on Google Ad Grant eligibility rules.
  11. Students must create a new Google Ads account for the Competition. Students working with a non-profit recipient of a Google Ad Grant may use the existing Google Ads account associated with the Google Ad Grant. Only approved Student Team members may modify the account or its campaigns during the campaign period.
  12. Each Student in a Student Team will be jointly and severally responsible for:
    1. ensuring that their selected Competition Client approves the campaign (including the creative(s)) in writing before the campaign is run live;
    2. meeting all of the Competition deadlines listed in these Competition Terms & Conditions and on the GOMAC Website (all times listed are in the Greenwich Mean Time Zone);
    3. complying with the terms and conditions applicable to the Google Ads program (available here) including all Google Ads advertising policies (available here).
  13. Students are responsible for obtaining funding for the Competition campaign. GOMA is not, and will not be, responsible for any payment or funds added to Google Ads accounts or any other advertising platforms or channels for participating in the Competition. Campaign funding, management of budgets and expenses are SOLELY the responsibility of the Student Team. GOMA will not get involved in any financial or monetary considerations involving the Student Team, the Competition Client or the Competition. See Funding and Payments for guidance.
  14. In order to be considered for judging, each Student Team must meet the following criteria:
    1. submit to their Professor and to GOMA a slide deck outlining their online marketing strategy for their selected Competition Client (“Pre-Campaign Strategy Deck”) at least 24 hours prior to the start of their campaign. Any submissions made after the start of the campaign will not be considered for the Competition;
    2. run their campaign within the “Competition Window” specified on the GOMAC Website;
    3. ensure that the online campaign does not receive impressions for more than 4 months.
    4. spend a minimum of USD 25 on the Google Ads platform in the Competition Campaign.
    5. submit to their Professor and to GOMA a report assessing their campaign results (“Post-Campaign Summary Deck”) during the time period specified on the GOMAC Website. Each deck must be in the format set out on the GOMAC Website. See Writing Campaign Reports for guidelines;
    6. connect their ad accounts with Looker Studio for reporting purposes. See section “Looker Studio Reports” in the Writing Campaign Reports for guidelines;
  15. Professors will ensure that their Students submit: the Pre-Campaign Strategy Deck, the Post-Campaign Summary Deck and Looker Studio report to the GOMA in the format requested in the online Student Dashboard form by the deadlines specified on the GOMAC Timeline. GOMA will not accept Student Team documents by any other route. Documents received after these deadlines will not be eligible for judging in the Competition. GOMA accepts no responsibility for submissions lost, delayed, damaged, defaced, or mislaid, howsoever caused.
  16. A professor is required to participate in the judging process for his/her teams to be eligible to enter the GOMAC judging process. See Judging Process for details.
  17. GOMA holds the right to mention or otherwise feature the names, images, testimonials and any documents or data submitted to the GOMAC of any participating Higher Education Institutions, Professors, Student Teams and Competition Clients on the GOMAC Website and within future GOMA communications, worldwide, across any or all media, in whatever way GOMA sees fit, including for press and media purposes in perpetuity. By entering the Competition, each Student, Professor and Competition Client is indicating his/her consent. The sole exception is Looker Studio reports, which will be used only for verification of claims made in the Pre- and Post-Campaign Decks and whose publication on the GOMAC website requires the Competition Client written consent.
  18. In submitting a report during the Competition, each Student jointly and severally warrants that the Student Team wrote the decks and the campaign creative(s) and is the owner of any copyrights in it. Each Student Team member consents to the report being used in whole or in part within future GOMA communications, worldwide, across any or all media, in whatever way GOMA sees fit, including for press and media purposes in perpetuity. If the Student Team is not the copyright owner of all of the materials that appear in the report or the creatives, the Student Team represents and warrants that it has obtained the consent of the owner(s) to use the materials in the report and the campaign creative(s) in the manner set out in these terms without any payment.
  19. Reports and other documents sent to GOMA during the course of the Competition will not be returned. Each Student Team may only submit one GOMAC entry.
  20. If you are a Professor or Student, by registering your team in the Competition you (a) agree to be involved in media activity (including any press interviews that GOMA may reasonably arrange) regarding the Competition and (b) agree to be contacted by GOMA in the future regarding the GOMAC or other GOMA programs.
  21. Any personal information collected during the course of the Competition by GOMA will be used for the purposes of administering the Competition and activities connected to related GOMA programs, including administration, marketing and recruiting for such programs and treated in accordance with GOMA Privacy Policy. By submitting your entry, you confirm that you are over 18 years of age and have all necessary rights and permissions (including consents to use any personal data relating to any third party).
    1. “For residents of the European Union”: pursuant to European Union law pertaining to data collection and processing, you are informed that:
      1. the data controller is GOMA and the data recipients are GOMA and its agents;
      2. your data is collected for purposes of administration and marketing of the Competition, the administration and marketing of related GOMA programs;
      3. you have a right of access to and withdrawal of your personal data from GOMA;
      4. you also have a right of opposition to the data collection by GOMA, under certain circumstances. To exercise such right, you may write to the Global Online Marketing Challenge Organizing Committee:
  22. Entry in the Competition, the awarding of a prize, or anything in these Terms & Conditions should not be construed as an offer or any contract with GOMA. You acknowledge that you have entered voluntarily and not in confidence or in trust. You acknowledge that no confidential, fiduciary, agency or other relationship or implied-in-fact contract now exists between you and GOMA.
  23. GOMAC is void where prohibited by applicable law.
  24. All participants, including Students, Professors, and Competition Clients will comply with all applicable anti-bribery laws, including but not limited to the U.S. Foreign Corrupt Practices Act of 1977 and the UK Bribery Act of 2010, which prohibit corrupt offers of anything of value, either directly or indirectly, to anyone, including government officials, to obtain or keep business or to secure any other improper commercial advantage. “Government officials” include, without limitation, any government employee; candidate for public office; and employee of government-owned or government-controlled companies, public international organizations, and political parties. All participants, including Students and Professors, are prohibited from making any facilitation payments, which are payments to induce officials to perform routine functions they are otherwise obligated to perform. GOMA may terminate the Competition or disqualify a Student Team if it believes, in good faith, that a Student, Student Team or Professor has violated or caused GOMA to violate any anti-bribery laws or that such a violation may occur. Each Student and Professor will keep and maintain complete and accurate records relating to this Competition and fully cooperate in any audit that GOMA may conduct to verify compliance with applicable laws.
  25. All inquiries should be directed to the Global Online Marketing Academic Challenge Organizing Committee:

**** The GOMAC continues to evolve. Although the base GOMAC rules remain, the GOMA Organizing Committee reserves the right to update the GOMAC organization, processes and structure at any point based on the experience gained, number of participating teams and any unforeseen events or considerations that arise. The GOMA encourages feedback and suggestions for improving the competition going forward. We ask for understanding and patience as we work through any difficulties that may arise ****