What if my company already has a Google Ads account running, are they eligible to participate in the GOMAC?
Yes. However, a new Google Ads account for the GOMAC has to be created. Only new Google Ads accounts will be judged for this competition. Exceptionally, if students are working with a non-profit organization who is a Google Ad Grant recipient, they may use the existing Google Ads account associated with the Google Ad Grant under the conditions detailed in the GOMAC Terms and Conditions.
Companies with existing Google Ads accounts can either pause their campaigns while the student GOMAC campaigns are running or they can run simultaneously as long as both accounts do not collide in the same Google Ads auction.
And what if a company we choose already has a Google Ads account but they have never launched a campaign? They haven’t even choose the method of payment. Their account is empty.
An account that has no ads running and has never been configured is considered a new account.