Yes. A new Google Ads account for the GOMAC has to be created. Only new Google Ads accounts will be judged for this competition. Exceptionally, if students are working with a non-profit organization who is a Google Ad Grant recipient, they may use the existing Google Ads account associated with the Google Ad Grant under the conditions detailed in the GOMAC Terms and Conditions.

Companies with existing Google Ads accounts can either pause their campaigns while the student GOMAC campaigns are running or they can run simultaneously as long as both accounts do not collide in the same Google Ads auction.